DW Drums and PDP Distribution Transitioning to Roland Europe Group, Expanding Consumer Access Globally


Drum Workshop, Inc. (DW) is excited to announce that drummers beyond North America, Japan, and Australia will now have the chance to experience the future of acoustic-electric drumming. DWe, the groundbreaking wireless, acoustic-electronic convertible drum set, will be available for purchase in Europe starting July 4th, 2024. The result of several years of meticulous development, DWe offers an authentic playing experience that seamlessly blends acoustic and electric drum elements to create a kit that caters to the diverse needs of modern drummers.

Launched to great critical acclaim in USA, Canada and Japan in November 2023 and in Australia in early 2024, DWe is the first-ever wireless acoustic-electronic convertible drumkit, featuring authentic DW sounds in the DW Soundworks app. DWe’s innovative system bridges the gap between acoustic and electronic drums with its American-made, handcrafted shells and proprietary wireless technology. The flexibility of DWe ensures players are prepared for everything from home practice to live performances on the world’s biggest stages, studio recording and content creation. Artist already using DWe live include Pat Mastelotto (King Crimson, Mr. Mr., Turner), Tony Roster Jr. (Katy Perry) and Jay Lane (Dead and Company). DWe is also being used in the studio by recording legends including Trevor Lawrence Jr (Dr. Dre, Snoop Dogg, Eminem, Herbie Hancock) J.R. Robinson (Chaka Khan, Michael Jackson, Madonna) and Curt Bisquera (Mick Jagger, Tina Turner, Josh Groban).

Manufactured in the USA at DW’s Oxnard California factory, DWe kits are available in 4-piece and 5-piece configurations and players can choose between five finish options: Black Galaxy and White Marine (Finish Ply), Black Cherry Metallic, Midnight Blue Metallic (Lacquer) and Candy Black Burst over Curly Maple (Exotic Finish).

DWe upholds the craftsmanship and quality synonymous with the DW brand, embodying the next evolution of acoustic-electronic drums and delivering unparalleled versatility and performance. With Roland Europe Group now handling distribution, an even wider segment of the drumming community will have the opportunity to experience DWe’s innovation advances.

From July 1st, Roland Europe Group (REG) assumed the European distribution of DW and PDP products (including DWe) from DW’s longtime partner GEWA GmbH. This transition in the European drumming community will see REG concentrate its focus on growing and developing the brands in Europe.

Commenting on the DW/ PDP distribution transition to REG, Chris Lombardi, President and CEO of Drum Workshop Inc. said “For over 25 years, DW and GEWA have enjoyed a successful and collaborative partnership. DW is grateful for the efforts and support from the Messner family and the entire GEWA team. This new and exciting chapter will see REG focusing its efforts on expanding the product footprint for DW and PDP and strengthening the brands’ engagement in Europe.”

David Vazquez, CEO Roland Europe Group remarked “We are excited to take stewardship of these premium brands in the European market, and pledge to continue providing the excellent level of service and support that DW customers have come to expect.”

By | 2024-07-07T21:32:41+00:00 July 7th, 2024|Categories: News|Comments Off on DW Drums and PDP Distribution Transitioning to Roland Europe Group, Expanding Consumer Access Globally